Introduction to Dashboard

Explore the various parts of the Dashboard with this Quick Tour

Once you activate the Active Ads app, you can open it to land directly on the Dashboard.

The key elements displayed on the Dashboard are:

Shortcut Options

You can see the following three shortcut options at the top of your Dashboard:

Budget Remaining: shows your outstanding Konga Wallet Balance

Budget Remaining

Orders in the last 14 days: shows the number of successful transactions driven by Konga Ads in the last 14 days

Orders in the last 14 days

Top-up: helps you recharge your Konga Wallet and view the Balance

How do I recharge/top-up my Konga Wallet?

Funnel Metrics

Get a glimpse of your ad campaigns by analyzing Funnel Metrics like Ad Spend, Visits, Orders, Revenue, ROI, etc. for the last 30 days or selected time duration.

Funnel Metrics

Performance Trend

It's a visual comparison and assessment tool that generates graphs for two Funnel Metrics at the same time for the selected time period.

Performance Trend

Program Contribution

You can access the contribution of Konga Ads to your overall sales data on the marketplace. You can have a quick glance at the ad contributions to the following four metrics:

Product Views (View Products)
Add to Carts
Orders
Revenue

Program Contribution

Your Campaign

The next part is where the ad campaigns are listed. You can activate or pause a campaign from here. You can also have a look at ad previews, edit ad budget or exclude products to be advertised.