Konga Ads
  • Konga Ads - Introduction
  • Ads on Konga.com
  • Advertising on Google using Konga Ads
  • Advertising on Facebook using Konga Ads
  • Getting Started
    • Installing Active Ads app
    • Introduction to Dashboard
  • Using Dashboard
    • Budget Remaining
    • Orders in the last 14 days
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your campaign
    • Catalog Performance
  • FAQs
  • How much ROI can I expect?
  • Why am I not getting a good ROI?
  • How long does it take for campaigns to get activated?
  • How do I recharge/top-up my Konga Wallet?
  • How do I view my remaining ad budget?
  • Which products are selected for ads and how are products chosen?
  • What are the best practices to get optimum ROI?
  • Why ad previews show the same set of ads?
  • How long will my ad campaigns run?
  • My Budget is not getting spent. What should I do?
  • What's New
    • The Buzz - May 2020
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On this page
  • Shortcut Options
  • Funnel Metrics
  • Performance Trend
  • Program Contribution
  • Your Campaign
  • Catalog Performance

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  1. Getting Started

Introduction to Dashboard

Explore the various parts of the Dashboard with this Quick Tour

PreviousInstalling Active Ads appNextBudget Remaining

Last updated 5 years ago

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Once you activate the Active Ads app, you can open it to land directly on the Dashboard.

The key elements displayed on the Dashboard are:

Shortcut Options

You can see the following three shortcut options at the top of your Dashboard:

Budget Remaining: shows your outstanding Konga Wallet Balance

Orders in the last 14 days: shows the number of successful transactions driven by Konga Ads in the last 14 days

Top-up: helps you recharge your Konga Wallet and view the Balance

Funnel Metrics

Get a glimpse of your ad campaigns by analyzing Funnel Metrics like Ad Spend, Visits, Orders, Revenue, ROI, etc. for the last 30 days or selected time duration.

Performance Trend

It's a visual comparison and assessment tool that generates graphs for two Funnel Metrics at the same time for the selected time period.

Program Contribution

You can access the contribution of Konga Ads to your overall sales data on the marketplace. You can have a quick glance at the ad contributions to the following four metrics:

  • Product Views (View Products)

  • Add to Carts

  • Orders

  • Revenue

Your Campaign

The next part is where the ad campaigns are listed. You can activate or pause a campaign from here. You can also have a look at ad previews, edit ad budget or exclude products to be advertised.

Catalog Performance

A glance at the top-performing products and product categories.

Budget Remaining
Orders in the last 14 days
How do I recharge/top-up my Konga Wallet?
Funnel Metrics
Performance Trend
Program Contribution
Your campaign
Catalog Performance
Konga Ads Dashboard
Quick Shortcut options at the top of the Dashboard.
Program Contribution
Catalog Performance