Introduction to Dashboard
Explore the various parts of the Dashboard with this Quick Tour
Once you activate the Active Ads app, you can open it to land directly on the Dashboard.
The key elements displayed on the Dashboard are:
Shortcut Options
You can see the following three shortcut options at the top of your Dashboard:
Budget Remaining: shows your outstanding Konga Wallet Balance
Budget RemainingOrders in the last 14 days: shows the number of successful transactions driven by Konga Ads in the last 14 days
Orders in the last 14 daysTop-up: helps you recharge your Konga Wallet and view the Balance
How do I recharge/top-up my Konga Wallet?Funnel Metrics
Get a glimpse of your ad campaigns by analyzing Funnel Metrics like Ad Spend, Visits, Orders, Revenue, ROI, etc. for the last 30 days or selected time duration.
Performance Trend
It's a visual comparison and assessment tool that generates graphs for two Funnel Metrics at the same time for the selected time period.
Program Contribution
You can access the contribution of Konga Ads to your overall sales data on the marketplace. You can have a quick glance at the ad contributions to the following four metrics:
Product Views (View Products)
Add to Carts
Orders
Revenue
Your Campaign
The next part is where the ad campaigns are listed. You can activate or pause a campaign from here. You can also have a look at ad previews, edit ad budget or exclude products to be advertised.
Catalog Performance
A glance at the top-performing products and product categories.
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