Funnel Metrics

Funnel Metrics are displayed right at the top left of the Dashboard. This space helps you analyze the ad performances for the running campaigns.

The Funnel Metrics data is shown for the last 30 days or for the selected time duration.

Let’s have a look at each Funnel Metric:

  1. Spend - Total Ad Spends for the selected time period for all the campaigns

  2. Visits: Total number of clicks on all the ads across channels

  3. Orders: Total number of purchases in the selected time frame

  4. Revenue: Total Revenue earned through all the running campaigns across channels

  5. ROI (Return on Investment): Percentage of return on investment earned through all running campaigns for the selected time period

  6. CPC (Cost per click): The average cost per click for all the running campaigns

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