Konga Ads
  • Konga Ads - Introduction
  • Ads on Konga.com
  • Advertising on Google using Konga Ads
  • Advertising on Facebook using Konga Ads
  • Getting Started
    • Installing Active Ads app
    • Introduction to Dashboard
  • Using Dashboard
    • Budget Remaining
    • Orders in the last 14 days
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your campaign
    • Catalog Performance
  • FAQs
  • How much ROI can I expect?
  • Why am I not getting a good ROI?
  • How long does it take for campaigns to get activated?
  • How do I recharge/top-up my Konga Wallet?
  • How do I view my remaining ad budget?
  • Which products are selected for ads and how are products chosen?
  • What are the best practices to get optimum ROI?
  • Why ad previews show the same set of ads?
  • How long will my ad campaigns run?
  • My Budget is not getting spent. What should I do?
  • What's New
    • The Buzz - May 2020
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  1. Using Dashboard

Funnel Metrics

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Last updated 5 years ago

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Funnel Metrics are displayed right at the top left of the Dashboard. This space helps you analyze the ad performances for the running campaigns.

The Funnel Metrics data is shown for the last 30 days or for the selected time duration.

Let’s have a look at each Funnel Metric:

  1. Spend - Total Ad Spends for the selected time period for all the campaigns

  2. Visits: Total number of clicks on all the ads across channels

  3. Orders: Total number of purchases in the selected time frame

  4. Revenue: Total Revenue earned through all the running campaigns across channels

  5. ROI (Return on Investment): Percentage of return on investment earned through all running campaigns for the selected time period

  6. CPC (Cost per click): The average cost per click for all the running campaigns