Konga Ads
  • Konga Ads - Introduction
  • Ads on Konga.com
  • Advertising on Google using Konga Ads
  • Advertising on Facebook using Konga Ads
  • Getting Started
    • Installing Active Ads app
    • Introduction to Dashboard
  • Using Dashboard
    • Budget Remaining
    • Orders in the last 14 days
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your campaign
    • Catalog Performance
  • FAQs
  • How much ROI can I expect?
  • Why am I not getting a good ROI?
  • How long does it take for campaigns to get activated?
  • How do I recharge/top-up my Konga Wallet?
  • How do I view my remaining ad budget?
  • Which products are selected for ads and how are products chosen?
  • What are the best practices to get optimum ROI?
  • Why ad previews show the same set of ads?
  • How long will my ad campaigns run?
  • My Budget is not getting spent. What should I do?
  • What's New
    • The Buzz - May 2020
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  • 1. You have selected a small number of products to advertise
  • 2. Your catalog falls in a niche category

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My Budget is not getting spent. What should I do?

PreviousHow long will my ad campaigns run?NextThe Buzz - May 2020

Last updated 4 years ago

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If your budget is not getting spent, it may be due to one of many possible reasons:

1. You have selected a small number of products to advertise

Go ahead with selecting more products for your campaigns. Or simply switch to the AI-mode for Product Exclusion and let the Smart Algorithms do the job optimally.

You can change the Product Exclusion Mode by clicking on the Products Exclusion button on either of the ad channels.

2. Your catalog falls in a niche category

It is possible that since your products fall in a niche category, ads aren't bringing the desired results. Try expanding your product catalog to have a wide range of prices and get better results.