Konga Ads
  • Konga Ads - Introduction
  • Ads on Konga.com
  • Advertising on Google using Konga Ads
  • Advertising on Facebook using Konga Ads
  • Getting Started
    • Installing Active Ads app
    • Introduction to Dashboard
  • Using Dashboard
    • Budget Remaining
    • Orders in the last 14 days
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your campaign
    • Catalog Performance
  • FAQs
  • How much ROI can I expect?
  • Why am I not getting a good ROI?
  • How long does it take for campaigns to get activated?
  • How do I recharge/top-up my Konga Wallet?
  • How do I view my remaining ad budget?
  • Which products are selected for ads and how are products chosen?
  • What are the best practices to get optimum ROI?
  • Why ad previews show the same set of ads?
  • How long will my ad campaigns run?
  • My Budget is not getting spent. What should I do?
  • What's New
    • The Buzz - May 2020
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What are the best practices to get optimum ROI?

PreviousWhich products are selected for ads and how are products chosen?NextWhy ad previews show the same set of ads?

Last updated 4 years ago

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We have come up with our recommendations after analyzing various patterns in hundreds of ad campaigns and observing Seller's activities on the Dashboard.

Here are the best practices to achieve optimum ROI:

  • Make sure you have titled the products as correctly as possible.

  • Make sure the product categories are correctly marked.

  • The best ad engagements happen with good-looking, optimized product images. Make sure the images are as descriptive as possible taken in good light conditions, are not stretched or pixelated, and are high-quality images.

  • Make sure your product catalog is a diverse one and includes products of all possible price ranges. Make sure you have listed all the products in the catalog and that the size of the product catalog is not small.

  • Analyze the price of your products. Make sure it's a perfect balance in terms of appeal and profit-margins.

  • Plan attractive discounts to attract more buyers and to quickly clear your inventory.

  • Prepare for a Seasonal Sale period in advance. You can increase your ad spend budget in advance to get more sales during the Sale period.

  • We recommend selecting a large number of products to advertise. To do so, we recommend keeping the Product Exclusion to the AI Mode. If you're going ahead with Manual Mode (not recommended), kindly make sure you're selecting a large number of products to advertise (i.e. you exclude a small number of products).