Konga Ads
  • Konga Ads - Introduction
  • Ads on Konga.com
  • Advertising on Google using Konga Ads
  • Advertising on Facebook using Konga Ads
  • Getting Started
    • Installing Active Ads app
    • Introduction to Dashboard
  • Using Dashboard
    • Budget Remaining
    • Orders in the last 14 days
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your campaign
    • Catalog Performance
  • FAQs
  • How much ROI can I expect?
  • Why am I not getting a good ROI?
  • How long does it take for campaigns to get activated?
  • How do I recharge/top-up my Konga Wallet?
  • How do I view my remaining ad budget?
  • Which products are selected for ads and how are products chosen?
  • What are the best practices to get optimum ROI?
  • Why ad previews show the same set of ads?
  • How long will my ad campaigns run?
  • My Budget is not getting spent. What should I do?
  • What's New
    • The Buzz - May 2020
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Which products are selected for ads and how are products chosen?

PreviousHow do I view my remaining ad budget?NextWhat are the best practices to get optimum ROI?

Last updated 4 years ago

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Your products are automatically chosen by smart algorithms (AI) for ad promotions. Your product feed is analyzed by smart algorithms to select the products that are more probable to bring in engagement via ads.

The calculations for product selection is done through a complex computational process that has been designed keeping in mind the best practices and our learning from vast advertisement-data analysis.

Product selection keeps changing as processed by AI to make sure the best combination of products is advertised.

As your products are chosen by AI, you can be sure that the product selection will always bring in optimized ROI to you.

You can go ahead with Product Exclusion manually using the . However, we recommend using the AI Mode for Product Exclusion at all times to get optimal ROI.

Manual Mode