Why am I not getting a good ROI?

One of the reasons for not getting a good ROI could be that your budget is not getting spent.

To get a good ROI, please make sure you follow the best practices:

• We recommend selecting a large number of products to advertise. To do so, we recommend keeping the Product Exclusion to the AI Mode. If you're going ahead with Manual Mode (not recommended), kindly make sure you're selecting a large number of products to advertise (i.e. you exclude a small number of products).

• Make sure your products have clear and helpful titles and descriptions. This increases the appeal of a product in front of a customer.

• It's best to have clean, good-looking images for your products to get maximum attention from the customers.

• If possible, make your product catalog has a diverse number of product categories. Having a diverse catalog increases the chances of getting a good ROI on your ads.

• A diverse catalog also means having products of various price ranges. This can too help boost your ad campaigns.

• Make sure the product categories are correctly marked.

• Analyze the price of your products. Make sure it's a perfect balance in terms of appeal and profit-margins.