> For the complete documentation index, see [llms.txt](https://konga-ads.onlinesales.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://konga-ads.onlinesales.ai/how-much-roi-can-i-expect.md).

# How much ROI can I expect?

Smart algorithms make sure you get the best possible ROI for all the channels (Konga Ads, Google Ads, and Facebook Ads).

This happens through multiple **smart processes** always working in the background. AI becomes smarter with more campaign data and results improve over time to give you the best possible ROI. The various smart processes include:

* Auto-budgeting
* Auto-bidding
* Auto-generated Creatives (Optimized for maximum engagement) 
* Auto-product exclusion

... among many more processes that keep running to give you the best possible ROI. 

Typically, you can expect a **2X ROI** than the previous ad cycle.